What we build
Six services. One outcome. A patient who trusts you before she walks in.
We don't sell features. We sell the calm a patient feels when she lands on your website at 11pm and decides, quietly, to book.
Service 01
Patient-Calm Web Design
Your patients feel — within seven seconds — that your clinic is composed, competent, and human. Not nervous. Not loud. Not generic.
Custom design for every section of your website, grounded in patient psychology and your specific clinic's tone. No templates. No generic stock photography. No off-the-shelf themes adapted with new colours.
What's included
- Brand voice and tone development specific to your clinic
- Custom layout architecture for every page
- Photography direction (we'll guide your photographer or sit in on shoots)
- Patient-anxiety audit on every section before launch
- Mobile-first design (we design mobile before desktop, not the other way around)
The technology behind it: Figma for design, custom component library for consistency, design tokens for scale.
Service 02
Conversion Architecture
A higher percentage of visitors book. Not because we manipulated them, but because we removed every reason they were hesitating.
Every section of your website earns its place. Every button removes a question. Every form asks only what's necessary. Every page guides toward a single, clear next step.
What's included
- Hesitation audit: identifying the 8–12 unspoken questions a patient asks before booking
- Section-by-section conversion mapping
- CTA placement strategy
- Form simplification (most clinics ask for too much)
- A/B variant recommendations for high-stakes pages
- Conversion analytics setup post-launch
The technology behind it: Vercel Analytics, optional Google Analytics 4, heatmap recommendations.
Service 03
Performance Engineering
Your website loads in under a second. On a 4G connection. On the mid-range Android phone your patient is actually using.
Performance is a design decision, not a developer afterthought. We optimise every image, every font, every line of code with patient-experience as the metric.
What's included
- Sub-second LCP target (Largest Contentful Paint <1.5s)
- Cumulative Layout Shift <0.05 (no jumping page)
- Image optimisation pipeline (AVIF, WebP, responsive sizes)
- Font optimisation (preload, subset, swap)
- Code splitting and lazy loading
- CDN deployment via Vercel Edge Network
The technology behind it: Next.js 15, Vercel Edge, sharp image processing.
Service 04
Local SEO Foundation
When a patient in your neighbourhood searches "dentist near me" or "[your speciality] in [your city]," your clinic appears in the answer.
SEO for clinics is local-first. We focus on the searches that lead to bookings, not vanity rankings for national keywords.
What's included
- Local schema markup (LocalBusiness, Dentist, MedicalClinic, Physician)
- Google Business Profile optimisation guidance
- Service-area targeting
- City-specific landing pages where relevant
- Page-level metadata strategy
- Sitemap and robots.txt configuration
- Search Console setup and reporting
The technology behind it: Schema.org structured data, Google Search Console, Next.js sitemap generation.
Service 05
WhatsApp & Booking Automation
Patients book without phone tag. Your receptionist stops answering the same five questions all day.
We integrate booking and WhatsApp into the website so naturally that patients use it without thinking.
What's included
- Calendly or custom booking flow
- WhatsApp Business API integration
- Pre-filled message templates for common inquiries
- Appointment confirmation flows
- Optional: automated follow-up sequences
The technology behind it: WhatsApp Business API, Calendly, n8n for automation flows.
Service 06
Ongoing Care
Your website continues to improve after launch. Content stays fresh. Performance stays sharp. Someone picks up when you call.
Every Velvet Vizion website includes a care plan. We don't disappear after handover.
What's included
- Monthly content updates (within plan limits)
- Quarterly performance reviews
- Security patches and uptime monitoring
- Annual design refresh recommendations
- Direct WhatsApp line to your project lead
The technology behind it: Care plan scope varies by pricing tier. See pricing page for specifics.
Beyond the website
What we don't build — and who we'd recommend.
We don't do everything. When you need it, we'll recommend the right specialist.
Logo and full brand identity
We refine your existing brand into the website. For a ground-up brand, we'll introduce you to a brand studio.
Print collateral (brochures, signage)
Same. The website is our domain.
Paid advertising (Google Ads, Meta Ads)
We'll recommend a healthcare-focused ad partner.
Patient management software
We integrate with what you use (Dentrix, ABELDent, etc.) but we don't sell it.
Begin
Want to talk through which services your clinic actually needs?
Most clinics don't need everything. The consultation tells us which services will move the needle for your specific practice.