Our Process

Fourteen days. Four chapters. One calm launch.

Speed is discipline, not haste. We've engineered our process to remove every delay that doesn't serve the patient or the practice — and kept every step that does.

Why we can do this

We took two years to figure out why standard agencies need six months.

A standard agency takes three to six months to ship a clinic website. We took two years to figure out why.

Most of that time is spent on the wrong things: scoping calls that should have been emails, design rounds that argue colour over conversion, code that gets written twice because the brief changed mid-build. By the time the website launches, the doctor has forgotten why she wanted it.

We removed those delays. Not by working harder — by saying no.

No multi-industry portfolio
We only build for healthcare, so our design system is pre-considered.
No bespoke architecture per project
Our component library is refined; we adapt it, we don't rebuild it.
No bloated discovery phase
One consultation, one written brief, one approval. Then we build.
No revision-loop tax
Two design rounds are built into the timeline. After that, we're confident enough to ship.

What's left is fourteen days of focused, premium work. Calmer for us. Calmer for you.

What happens, when

Four chapters, fourteen days.

Days 1–2

Listen

A 60-minute consultation. We learn your practice, your patients, your hesitations about your current website. We send you a written brief by end of Day 2.

What we ask

What kind of patient walks into your clinic today, and what kind do you wish would?
Where did your current website fall short?
What do patients ask your receptionist that they should be able to find online?
What do you wish you could say about your clinic that no website has helped you say?

What you receive

A written brief (5–8 pages)
A wireframe direction
A copy strategy

Days 3–7

Architect

Wireframes, copy strategy, and design direction. Two review rounds. You approve before a line of code is written.

Days 3–4: Wireframes for every page. Low-fidelity, focused on structure.
Day 5: First copy draft for every section.
Days 6–7: High-fidelity design for hero + one inner page. Two review rounds.

What you receive

Approved wireframes
Approved copy (with revisions baked in)
Approved hero design
Approved typography and colour direction

Days 8–12

Build

Engineering, full design rollout, content integration, animation, performance tuning. You see a live staging link from Day 9 and watch it grow.

Daily check-ins on a shared link. WhatsApp updates. No surprises.

What you receive

Live staging URL from Day 9
Daily updates
Performance reports as the build progresses
A final walkthrough on Day 12

Days 13–14

Launch

Final review, domain handover, training your team to update content.

Day 13: Final review with you. We address last details together — copy tweaks, photo swaps, any final adjustments.
Day 14: Domain points to the new website. We monitor for 24 hours. Training session with your team (recorded, with documentation).

What you receive

A live website on your domain
A 24-hour monitoring window
A recorded training session with documentation

Launch day is calm because everything before it was.

Down to the day

A 14-day timeline at a glance.

Day	What we do	What you do
Day 1	Consultation call (60 min)	Tell us about your practice
Day 2	Brief written and sent	Read brief, send feedback
Day 3	Wireframes begin	Available for clarifications
Day 4	Wireframes complete	Review (within 24hrs)
Day 5	First copy draft	Review and revise
Day 6	Hero design + revisions	Review hero
Day 7	Inner page design + approval	Approve direction
Day 8	Engineering begins	Light involvement
Day 9	Staging URL goes live	Bookmark and check
Day 10	Content integration	Send photos, finalise copy
Day 11	Animation and polish	Daily WhatsApp check-in
Day 12	Performance and SEO tuning	Final walkthrough call
Day 13	Final review and adjustments	Last review
Day 14	Domain handover, team training	Launch

Day 1
What we do
Consultation call (60 min)
What you do
Tell us about your practice
Day 2
What we do
Brief written and sent
What you do
Read brief, send feedback
Day 3
What we do
Wireframes begin
What you do
Available for clarifications
Day 4
What we do
Wireframes complete
What you do
Review (within 24hrs)
Day 5
What we do
First copy draft
What you do
Review and revise
Day 6
What we do
Hero design + revisions
What you do
Review hero
Day 7
What we do
Inner page design + approval
What you do
Approve direction
Day 8
What we do
Engineering begins
What you do
Light involvement
Day 9
What we do
Staging URL goes live
What you do
Bookmark and check
Day 10
What we do
Content integration
What you do
Send photos, finalise copy
Day 11
What we do
Animation and polish
What you do
Daily WhatsApp check-in
Day 12
What we do
Performance and SEO tuning
What you do
Final walkthrough call
Day 13
What we do
Final review and adjustments
What you do
Last review
Day 14
What we do
Domain handover, team training
What you do
Launch

Your involvement

You stay focused on patients. We handle the rest.

What we handle

Strategy and brief
Wireframing
Copy (we write, you approve)
Design (every page)
Engineering
Performance optimisation
SEO foundation
Hosting setup
Domain handover
Team training

What we ask from you

One 60-minute consultation
Approvals at clear checkpoints (Days 4, 7, 12)
Photographs of your clinic (or a referral to a photographer)
A signed list of services and treatments
Final domain access on Day 14

Total of your time, across 14 days

3–4 hours

Our toolkit

The tools that make this discipline possible.

Tool	What it does
Figma	Design
Next.js + Tailwind	Engineering
Framer Motion	Considered interactions
Vercel	Deployment and analytics
WhatsApp + Notion	Communication
GitHub	Version control

Begin

Day 1 is a 60-minute conversation. Day 14 is your launch.

Pick a date for Day 1. We'll see you there.

Book a consultation

Slots are limited to maintain our 14-day promise. Currently booking through 14 June 2026.